Calendula, which contains rich amounts of flavonoids, is a natural hydrating plant widely used from the past to soothe the skin and prevent dryness. After in-depth research, a British herbalist, Duncan Napier, developed the Calendula Ointment that delivers outstanding skin soothing effect and exceptional hydrating effect in 1900.

Unique whipping bubble appeared in the process of making the Calendula Ointment, greatly loved by the British at the time, and inspired by this, belif brings together the soft calendula whipping cream with acai berry essence to develop a powerful all-natural, anti-aging hydrating essence.

Acai berry, known as the present from the gods, is a powerful natural anti-oxidant found in the Amazon and effective in slowing the skin aging process. A must for the Amazon aborigines, acai berry is a sacred and rare plant. Among natural ingredients, Vitamin A and Acai berry's powerful anti-oxidant, polyphenol, are well loved for their superior anti-aging effect.

The remarkable anti-aging super food keeps skin moist while safe-guarding the skin against oxidation and various skin-aging irritants.

belif's The True Anti-Aging Essence is a breakthrough double-layer, anti-aging essence composed of ultra-hydrating calendula whipping cream layer and acai berry's anti-oxidant layer.
These natural ingredients create a dual hydrating layer to richly hydrate the skin and prevent oxidation for lasting skin vitality and smoothness.

Around 1370, loyal subjects of the Hungarian Queen Elizabeth developed the magic water by distilling a natural herbal combination to enable the once beautiful queen to restore her stunning beauty.

The queen restored the beauty she had as a young princess after applying the water over her body and at the age of 72, received a proposal of marriage from the King of Poland. Since then the magical water earned the name, the Hungarian Water, and was widely coveted as a key ingredient for various hydrating products and fragrances.

Inspired by the Hungarian Water that delivered magical effect, a British herbalist, Duncan Napier, developed his own hydrating formula by adding rosemary, lavender and other natural herbs to the Hungarian Water. With its superb hydrating and absorbing effect, a women's desert-like parched aged skin blossomed again with moist and youthful look.

The magical water of youth, Hungarian Water, was used by Napiers in its hydrating formula for 150 years and now, belif has carried on the tradition in its hydrating formula. The Hungarian Water Essence will keep the modern women's skin moist all day long with its fresh hydrating powers for younger looking skin! Experience the perpetual and beautiful romance! The secret water will provide lasting hydrating effect to help you embrace a new skin transformation.

150 years ago, farmers in Edinburgh, Scotland, were suffering from the side effects of a severe draught and long protracted war. Compounded by the hard work from farming, they also suffered serious skin damage including parching and calluses. Mild steroid cream was used to treat skin damage at the time but while effective, it also exposed the skin to more dryness and gradually thinning of the skin layer which would create even greater damage later.

The queen restored the beauty she had as a young princess after applying the water over her body and at the age of 72, received a proposal of marriage from the King of Poland. Since then the magical water earned the name, the Hungarian Water, and was widely coveted as a key ingredient for various hydrating products and fragrances.

Poke Root Ointment gained great popularity, used on farmers‘ parched skin as well as cows‘ dry and parched nipples.

Based on the Poke Root's herbal prescription, belif's hydrating cream, The True Cream-Moisturizing Bomb, is formulated with key herbs used in the Poke Root Ointment to provide a reliable hydrating layer for lasting moistness and keeping skin smooth and supple.

Lady's mantle is a beneficial plant that contributes to alleviating various women's skin troubles and the key ingredient in belif's hydrating cream, The True Cream-Aqua Bomb. Named after the Virgin Mary's cloak, Lady's mantle is regarded to own mystic powers that protect beauty and health. British botanists called Lady's mantle the hydrating herb for women.

With this herb's generous amounts of tannin, Lady's mantle gained fame in Europe for excellent skin tightening and purification efficacy. Furthermore, it was also known as the plant of beauty for everlasting youth because the toner made from distilling the plant prevented skin troubles and softened rough skin for smooth and radiant skin. Lady's mantle was called as "Magic Dew Drop", because cleansing of skin with morning dew collected on the leaves of Lady's mantle provided unparalleled moistness. For its various beneficial aspects, a British herbalist, Duncan Napier, developed a hydrating formula with Lady's mantle to hydrate and protect the skin of women suffering from skin-dryness.

belif has reinterpreted Napier's hydrating formula to create the hydrating cream, The True Cream-Aqua Bomb. It instantly infuses hydration like an explosion of a water bomb to dry and parched skin of the modern women suffering from all sorts of irritation and pollution. With the pleasant hydrating layer, this gel-type cream delivers rich moisture without sticky or greasy feelings as if morning dew has been sprayed onto dry skin.